We’ve got a
solution for that.

Bring on your channel marketing challenges.

Strategizing, developing, and managing solutions that boost channel partner engagement and customer satisfaction is our specialty, and it has been for more than 100 years.

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ACB Channel Marketing Service Offerings Overview

Channel marketing solutions that actually solve your needs

At ACB, service underlines every solution: each channel marketing program is customized for every ACB client by our experienced, tenured team from the very start.

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Rebate and
Loyalty Programs

At ACB, we craft rebate programs with experience in mind. For your customers, that means simple submission, prompt processing, flexible payment options, and hands-on customer support.

For your business, it's real-time program data at your fingertips, giving you valuable insight into customer behavior so you can stay ahead of trends and keep customers coming back.

ACB Rebates
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Incentive and
Reward Programs

Your channel partner sales teams are your direct line to business growth. Use reward opportunities to inspire them to keep driving results—or to get out of their comfort zones and kick it up a notch.

ACB offers streamlined end-to-end management of your SPIFF payment process, from setting up program rules to providing clear training and education on the program and fast payment with your choice of the industry's broadest portfolio of reward options.

ACB Incentives
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Co-op Advertising/MDF

Only ACB is there from the ground level up—we help you plan, build, and fine-tune Co-op and MDF program guidelines for a win-win with your channel partners from day one.

Optimize fund allocation across channel partners. Stay connected and informed via our Channel Resource Platform (CRP). And rest easy with the industry's most thorough, accurate, and professional claims processing.

ACB Co-op / MDF
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Brand Compliance

ACB can be your eyes in the channel. Consistency is paramount for customers to recognize and trust your brand. Our specialists audit ads for brand identity compliance, minimum advertised price (MAP), logo usage, and more.

Our focus on establishing rock-solid monitoring strategies reduces the likelihood of noncompliant ads slipping through the cracks. And our turnkey service and technology make it easy for your channel partners to submit their ads for review—and ensure they understand your program requirements.

ACB Compliance

Channel Marketing
optimization powered
by technology

ACB's Channel Resource Platform (CRP) is a key foundation of your partnership with ACB.

Get access to on-demand reporting tools and a real-time data feed to gauge effectiveness, see early trends, and adjust based on those insights.

Better yet, your ACB team can help you interpret cross-program data and spotlight opportunities for program optimization and growth.

See the features
Working with ACB

Our formula for success.
Customized to your business goals.

Strategic Planning & Needs Assessment
Program Research & Design
Implementation & Communication
Program Management, Measurement & Customer Service
Insights & Recommendations

ACB's Program Optimization Cycle


Strategic Planning & Needs Assessment

Others may see challenges. We see opportunities. Let's work together to custom-create a plan for your channel marketing needs.

This part of the process includes:

  • Defining and evaluating your goals
  • Benchmarking industry trends
  • Discovering unique opportunities
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Get a look inside the dashboard.

Our scalable web-based technology is fully flexible to meet your needs. Get quick access to metrics or dive deep into customer and channel partner insights—all in one place.

See our technology