What's New?

A comprehensive suite of channel marketing solutions

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Rebate Programs

Modern, quick, and easy solutions to boost customer satisfaction—and revenue

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Incentive Programs

Motivate your channel partners and sales teams with the industry's broadest portfolio of reward options

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Co-op Advertising/MDF

End-to-end program management to optimize channel marketing spend and partner loyalty

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Brand Compliance

Turnkey service that ensures your Co-op program's brand, messaging, and MAP requirements are met

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Technology

Introducing:
The ace up your sleeve

Our proprietary channel marketing technology, the Channel Resource Platform (CRP), offers power and flexibility all in one.

Need a bespoke dashboard? Check. Need to assess the ROI of your channel marketing programs? Check. Need to see exactly how your programs are performing and how to optimize them again and again? Check. Check. Check.

See the features
Working with ACB

Our formula for success.
Customized to your business goals.

Strategic Planning & Needs Assessment
Program Research & Design
Implementation & Communication
Program Management, Measurement & Customer Service
Insights & Recommendations

ACB's Program Optimization Cycle

11

Strategic Planning & Needs Assessment

Others may see challenges. We see opportunities. Let's work together to custom-create a plan for your channel marketing needs.

This part of the process includes:

  • Defining and evaluating your goals
  • Benchmarking industry trends
  • Discovering unique opportunities
About ACB

Setting benchmarks for channel marketing programs since 1917

Today, we're pioneering scalable web-based technologies that show real-time business intelligence—combined with award-winning, 100% USA-based customer service—to streamline your program experiences and deliver measurable results. Every single time.

Don’t just take our word
for it. Take theirs.

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Year over year client retention rate

100+ years of innovation

We're not just leading the channel marketing industry. We've been creating industry-leading solutions since the very beginning.

Drag to explore channel marketing history

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1917

The Advertising Checking Bureau, Inc. (ACB) founded by Walter B. Katzenberger in NYC

illustration of business person looking at a map

1917

The Advertising Checking Bureau, Inc. (ACB) founded by Walter B. Katzenberger in NYC

fiber optic cables

1920s-1930s

ACB spearheads ad auditing for channel market share and brand compliance

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1940s-1950s

ACB expands to Memphis, TN, and pioneers the first Co-op marketing services

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1967

ACB celebrates its 50th anniversary

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1970s-1980s

ACB expands to Tempe, AZ, and partners with clients to establish industry standards

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1990s

ACB launches comprehensive SPIFF and Rebate program solutions and introduces online data processing and program management tools

group working on a chart together

2000s

ACB establishes industry benchmark for SEM in channel marketing

100-year anniversary logo

2017

ACB celebrates its 100th anniversary

woman on a phone

2021

ACB introduces the Channel Resource Platform (CRP)

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We can’t wait to meet you.

We're not all talk. Let our team give you an inside look at how our one-stop online channel marketing platform works—and how we can customize it to fit your business.

Request a demo