What's New?
building blocks of arrows

Co-Op Marketing Is Recession-Proof

In an era of declining ad spending, companies are seeking more cost-effective ways to drive sales. Read the article from ACB's VP, Head of Sales and Marketing, David McShane.

A comprehensive suite of channel marketing solutions

a group of three people looking at a chart on a computer

Rebate Programs

Modern, quick, and easy solutions to boost customer satisfaction—and revenue


Incentive Programs

Motivate your channel partners and sales teams with the industry's broadest portfolio of reward options


Co-op Advertising/MDF

End-to-end program management to optimize channel marketing spend and partner loyalty


Brand Compliance

Turnkey service that ensures your Co-op program's brand, messaging, and MAP requirements are met


The ace up your sleeve

Our proprietary channel marketing technology, the Channel Resource Platform (CRP), offers power and flexibility all in one.

Need a bespoke dashboard? Check. Need to assess the ROI of your channel marketing programs? Check. Need to see exactly how your programs are performing and how to optimize them again and again? Check. Check. Check.

See the features
Working with ACB

Our formula for success.
Customized to your business goals.

Strategic Planning & Needs Assessment
Program Research & Design
Implementation & Communication
Program Management, Measurement & Customer Service
Insights & Recommendations

ACB's Program Optimization Cycle


Strategic Planning & Needs Assessment

Others may see challenges. We see opportunities. Let's work together to custom-create a plan for your channel marketing needs.

This part of the process includes:

  • Defining and evaluating your goals
  • Benchmarking industry trends
  • Discovering unique opportunities
About ACB

Setting benchmarks for channel marketing programs since 1917

Today, we're pioneering scalable web-based technologies that show real-time business intelligence—combined with award-winning, 100% USA-based customer service—to streamline your program experiences and deliver measurable results. Every single time.

Don’t just take our word
for it. Take theirs.


Year over year client retention rate

100+ years of innovation

We're not just leading the channel marketing industry. We've been creating industry-leading solutions since the very beginning.

Drag to explore channel marketing history

illustration of business person looking at a map


The Advertising Checking Bureau, Inc. (ACB) founded by Walter B. Katzenberger in NYC

illustration of business person looking at a map


The Advertising Checking Bureau, Inc. (ACB) founded by Walter B. Katzenberger in NYC

fiber optic cables


ACB spearheads ad auditing for channel market share and brand compliance

an office building at night


ACB expands to Memphis, TN, and pioneers the first Co-op marketing services

group of people toasting


ACB celebrates its 50th anniversary

view of arizona mountains


ACB expands to Tempe, AZ, and partners with clients to establish industry standards

man and woman working on a computer together


ACB launches comprehensive SPIFF and Rebate program solutions and introduces online data processing and program management tools

group working on a chart together


ACB establishes industry benchmark for SEM in channel marketing

100-year anniversary logo


ACB celebrates its 100th anniversary

woman on a phone


ACB introduces the Channel Resource Platform (CRP)

man pointing at ipad

We can’t wait to meet you.

We're not all talk. Let our team give you an inside look at how our one-stop online channel marketing platform works—and how we can customize it to fit your business.

Request a demo