A century of innovation

ACB is the leader in development, management, and administration of channel marketing programs. 150+ leading brands trust ACB to deliver real results for their rebate, incentive, Co-op/MDF, and brand compliance programs. From strategizing the best solution for each client’s business needs, to designing, implementing, and optimizing programs—we deliver an unmatched foundation of experience and a true commitment to customer service every step of the way.

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Channel marketing history is ACB history.

ACB has been setting benchmarks for channel marketing programs since 1917.

Today, we're pioneering scalable web-based technologies that show real-time business intelligence—combined with award-winning, 100% USA-based customer service—to streamline your program experiences and deliver measurable results. Every single time.

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illustration of businessperson looking at a map of the United States

1917

The Advertising Checking Bureau, Inc. (ACB) founded by Walter B. Katzenberger in NYC

illustration of businessperson looking at a map of the United States

1917

The Advertising Checking Bureau, Inc. (ACB) founded by Walter B. Katzenberger in NYC

fiber optic cables

1920s-1930s

ACB spearheads ad auditing for channel market share and brand compliance

an office building at night in Memphis, Tennessee

1940s-1950s

ACB expands to Memphis, TN, and pioneers the first Co-op marketing services

group of people toasting the 50th anniversary of ACB

1967

ACB celebrates its 50th anniversary

view of arizona mountains

1970s-1980s

ACB expands to Tempe, AZ, and partners with clients to establish industry standards

man and woman channel marketing professionals working on a computer together reviewing SPIFF data processing

1990s

ACB launches comprehensive SPIFF and Rebate program solutions and introduces online data processing and program management tools

ground of brand marketers working on a business intelligence analysis together

2000s

ACB establishes industry benchmark for SEM in channel marketing

100-year anniversary logo for the Advertising Checking Bureau

2017

ACB celebrates its 100th anniversary

woman on a phone using the mobile version of ACB's online channel marketing hub

2021

ACB introduces the Channel Resource Platform (CRP)

Leadership at ACB

Our commitment to customer success and industry leadership starts at the top.

Mike Tumminello

President

As President of ACB, Mike oversees the development and management of all ACB operations and works with the Executive Committee to guide the strategic direction of our company, ensuring successful partnerships for our clients and their channel partners and consumers. Mike has worked in the Co-op administration and consumer/channel incentives field for 35+ years, serving in various operational management positions. Mike has direct oversight of product innovation, market expansion, client-partner relationships, sales performance, and leadership development. Mike has been instrumental to ACB’s growth and continues to be a leader and key contributor to our — and our clients’ — success. Mike holds a bachelor’s degree from SUNY Fredonia.

John Portelli

Senior Vice President of Global Strategy

John plays a critical role in charting ACB’s long-term growth and portfolio development, helping to drive the future of our organization and shape its competitiveness in the marketplace. John continues to be involved in developing both new business solutions and customer service improvements for ACB’s valued clients. He currently serves on ACB’s Board of Directors and is a senior member of ACB’s Executive Committee. John received his MBA in Marketing from Fairleigh Dickinson University and bachelor’s degrees in both Business Administration & Political Science from Rutgers University.

David McShane

Vice President, Head of Sales and Marketing

David is responsible for leading all new sales, account management, and marketing initiatives. As head of the sales and marketing department, David works closely with his team to develop ACB’s go-to-market strategies, improve ACB’s position in the marketplace, and develop strong relationships with both new and existing clients. David is a senior member of ACB’s Executive Committee and represents the future generation of ACB’s leadership team. David received his bachelor’s degree at the University of Scranton.

Monica Martin

Vice President of Innovation

Over her 20+ years with ACB, Monica has cultivated extensive experience in many aspects of the business and brings a unique perspective to ACB’s leadership team. In 2018, Monica championed an initiative to establish a new department within ACB to facilitate the successful onboarding and implementation of new client programs and drive all new product development initiatives. This department, and Monica’s involvement, have been instrumental in ensuring client satisfaction with ACB services and a growing footprint within our industry. Monica is also leading a digital transformation at ACB by evaluating business processes, organizations, products, services, and business models for constant improvement. Monica’s efforts have helped build a reputation for superior service, commitment to ongoing success, and strengthening relationships through innovation.

Russ Mann

Vice President of Marketing

Russ is responsible for ACB corporate marketing initiatives and communications. In his 30+ years with ACB, Russ has written dozens of programs for new ACB clients across a wide range of consumer and B2B segments. Prior to managing ACB’s marketing initiatives, Russ served as VP of Account Management and successfully recruited and worked with many of ACB’s largest clients and ACB teams to ensure excellence in customer service, program administration, and evaluation. During his impressive career, Russ quickly rose to a leadership position within ACB and harnessed a deep understanding of Co-op strategy and program management, helping implement a variety of successful channel marketing programs on behalf of our clients. Russ is an honors graduate of Dickinson College.

Kevin Robinson

Vice President/General Manager, Memphis, TN

Kevin has been with ACB for 30+ years, serving in various management roles on the operations and production side of our business. In 2011, Kevin was promoted to the position of Director of Production, Payment Services Group. This is ACB’s largest division and includes our fastest growing services: consumer and trade incentives programs. Since 2017, Kevin has been the General Manager of the Memphis office, and in 2019, Kevin was promoted to Vice President/General Manager. Kevin has extensive industry experience and a deep understanding of ACB’s business operations. His leadership capabilities and intuitive commitment to customer service make him one of ACB's most valuable management resources. Kevin is a graduate of The Ohio State University.

Charlie Farah

Vice President of Business Development

As Vice President of Business Development, Charlie is a strategic leader with a proven track record of providing strategy and execution direction for clients’ channel marketing, sales incentives, and consumer promotional initiatives. Charlie joined ACB as a Sales Account Manager in 2000. With 25+ years of experience in sales, account management, and partnership development, he excels at identifying program improvement opportunities and forging strong relationships with key client stakeholders. His expertise in delivering actionable insights and recommendations allows him to optimize program models for maximum results. Through his deep domain knowledge and collaborative approach, he thrives on building success with ACB clients’ channel marketing and incentives tactics. Charlie received a Bachelor’s Degree in Business Administration from CUNY – Baruch College.

Robert Covert

General Manager, Tempe, AZ

Robert is responsible for all production and client service operations at our Tempe, AZ, office. Robert is instrumental in managing several strategic client relationships, and his responsibilities include goal attainment specific to SLA performance, client satisfaction, employee development and operational leadership. Robert joined ACB in 2017 with 20+ years of experience in team leadership, client relationship development, and goal achievement. With an extensive background in operations, client services and fiscal management, Robert is a proven leader who has helped build top performing teams that consistently deliver results. Robert is a graduate of Michigan State University.

David Flohr

Chief Financial Officer

David joined ACB in 2017 after 30+ years of progressive experience leading financial planning & analysis, accounting, and administrative teams across a variety of business sectors. David works with both internal stakeholders and outside business partners and is charged with the ongoing implementation of strategic return on investment decision making processes, and best practices across multiple functional areas such as budgeting, forecasting, real estate & insurance administration, and human resources. David holds a master’s degree from SUNY Stony Brook and a bachelor’s degree from SUNY Albany.

Travis McShane

Senior Director of Account Management

Travis is responsible for leading the account management team and creating and building relationships with ACB’s clients. Travis and his team work closely with sales, marketing, and operations to ensure that ACB is not only providing quality, cost-effective services, but also developing strategies and providing recommendations to help improve and grow client programs. Travis is also a senior member of ACB’s Executive Committee with a very bright future as part of ACB’s leadership team. Travis received his bachelor’s degree at the University of Delaware. Go Hens!

Dennis McShane

Executive Chairman

Dennis has been advising the ACB leadership team and the Board of Directors on strategy, planning, and financial management matters since 2015. He subsequently joined the Board, formed the Executive Committee, and was appointed Executive Chairman in early 2021. Over his 40-year career, Dennis has served as chairman or senior director for several natural resource public companies and was an investment banker with JP Morgan. He attended Harvard Business School (PMD) and SUNY New Paltz (BA Russian Studies).

Phil Panknin

Payment Services Group Manager

Phil is responsible for day-to-day operations at our Tempe, AZ, office. Phil has 30 years of banking experience in management and finance. He has been with ACB for 14 years and in his most recent role since 2017. Phil brings extensive experience in search engine marketing to his role as Payment Service Group Manager, providing solutions, support, and strategy for existing and new clients at ACB. He also leads client onboarding and manages day-to-day functions for Co-op and Incentive accounts. Phil’s management skills and his many years of customer relationship experience ensure ACB clients continue to receive the highest level of service.

Cindy Henry

Director, Payment Services Group

Cindy has been with ACB for 30 years, serving in various roles throughout her career. In 2017, Cindy took on the role of Sr. Manager, Payment Services Group. Cindy is responsible for production and operations of the Payment Services Group at our Memphis, TN, office. Cindy leads planning and execution to ensure client SLA achievement, team leadership, mentoring, and overall client satisfaction. With an extensive understanding of ACB’s business, resolve for planning, problem-solving, and solution-oriented approach, Cindy helps cultivate teams that consistently deliver sound solutions, process improvements, and exceptional service.

Work with ACB

Locations

Wherever you are, your ACB team is not far away. As a company, we remain committed to keeping all operations—including our IT and customer service teams—100% USA-based.

Giving back is at our core.
We are proud to support:

american heart association
boys and girls club of the valley
phoenix children's foundation
a betor way
st. jude children's research hospital
national kidney foundation logo
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Our scalable web-based technology is revolutionizing the way brands work with channel partners—and delivers a whole new look at ROI.

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