Co-op Advertising/MDF

Empower your channel partners.

Make it happen with ACB's powerful Co-op Advertising/MDF solution.

Meet your customers exactly where they are—online and offline. ACB takes the pressure off your business and makes it easy for local dealers and channel partners to engage customers, promote your brand, and drive revenue.

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ACB Co-op Innovations and Trends

Co-op and MDF programs in action

ACB clients across industries are seeing business-changing results.

ACB is #1 in full-service Co-op program management.

Market Development Funds (MDF)

Market Development Funds (MDF)

Channel Incentives

Channel Incentives

Channel Partner Marketing

Channel Partner Marketing

Brand Compliance Solutions

Brand Compliance Solutions

Fund Management

Fund Management

Digital Channel Marketing

Digital Channel Marketing

Working with ACB

Simple for them.
Simple for you.

Strategic Planning & Needs Assessment
Program Research & Design
Implementation & Communication
Program Management, Measurement & Customer Service
Insights & Recommendations

ACB's Co-op/MDF Program Optimization Cycle


Strategic Planning & Needs Assessment

Your Co-op/MDF program deserves the sharpest eyes in the industry. That’s why our clients place their trust in ACB.

Your ACB team works with you on:

  • Defining and evaluating your goals
  • Benchmarking industry trends
  • Optimizing your unique positioning in the channel
  • Recommending program integrations

Turnkey digital channel marketing initiatives

Showcase your digital presence.

With the number of consumer touchpoints growing, it has never been more important to offer more ways for local sales channels to ensure adherence to your brand identity standards and impact sales for the better. At ACB, we know how to help our clients reach new customers and increase sales with their participant base across all touchpoints.

Drag to explore digital channel marketing initiatives

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Targeted Digital Advertising

Reach your customers wherever they are online, with desktop and mobile ads delivered based on previous online behaviors and site visits relevant to your business

dart in target

Targeted Digital Advertising

Reach your customers wherever they are online, with desktop and mobile ads delivered based on previous online behaviors and site visits relevant to your business

social media visuals

Social Media Marketing & Advertising

Generate new leads by reaching your targeted audience on Facebook, Instagram, and other social media channels

Response Path AI-Powered Messaging

Automatically engage with clients and consumers on your website, via SMS/text message, and on Facebook, 24/7

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Connected TV

Reach your customers with a new kind of precision during on-demand and livestreamed programming

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Through-Channel Marketing Automation

Deploy digital, social, and print ad templates, allowing your channel partners to customize their part

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Digital Asset Management

Easily load all marketing assets and filter access by groups and permissions. Allow users to resize assets themselves, further streamlining marketing operations

Add value to your Co-op/MDF program.

Measurable, highly targeted participation

Across diverse outreach platforms, including digital & emerging media

Ensure brand compliance

With all Co-op guidelines using approved templates and ACB’s prior approval process

“Sign up and Go”

Optional touch-free process and settlement

Analyze spending activity

Easily integrate digital channel initiatives with all other Co-op activities and plans


All your metrics, all in one place

ACB's Channel Resource Platform (CRP) is the technology that powers your channel marketing.

Integrate reporting across multiple programs and access on-demand metrics to gauge program effectiveness, analyze trends, and optimize program results.

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A full spectrum of support

Your success is our success. That's why our 100% in-house customer support, account management, and IT teams are with you every step of the way.

From transition to teamwork

Our team makes the transition from your existing program to ACB quick and simple—and once you’re our partner, we’re committed to hands-on support every single day.

Integrate inside and out

Sync your metrics and insights with ACB’s fully integrated system. And establish a secure connection from ACB’s CRP to your own internal systems and turnkey vendors.

Financial integrity & security

Our data confidentiality and funds management protocols exceed industry standards—and every transaction under our roof is handled by an in-house team member, virtually eliminating the potential for fraud.


The numbers speak for


Average audit savings to reinvest back into your program

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Request a demo

Does your current Co-op marketing program truly serve your brand? Does it frustrate your channel partners or take up too much of your time? Let's talk.

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