Brand Compliance

Your brand comes first. Always.

Brand compliance is where it all started for ACB. Since 1917, brand consistency and consumer confidence has been top-of-mind for our clients—and that's still true today. So if you're looking for an expert eye on your brand in the channel, you're in the right place.

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ACB Brand Compliance Program Management Guide

Brand compliance in action

ACB clients across industries are seeing business-changing results.

Working with ACB

We provide the experienced
oversight you need.

Program Research & Design

Preapprovals

Compliance Monitoring

Compliance Communication

Insights & Recommendations

Protect your brand in the channel with ACB

Program Research & Design

Based on a strategic assessment, we'll recommend a through-channel marketing compliance solution that delivers measurable results.

This part of the process includes:

Confirming compliance program goals
Research and strategic recommendations
Interviews with key stakeholders
Program development and/or design

Technology

All your metrics, all in one place

ACB's Channel Resource Platform (CRP) is the technology that powers your channel marketing.

Integrate reporting across multiple programs and access on-demand metrics to gauge program effectiveness, analyze trends, and optimize program results.

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Easy on your partners.
Easy on you.

Our 100% in-house support team takes the guesswork out of brand compliance.

Transparent direction & feedback

Maximize compliance with clear, direct communication both before and after ads run in the channel. ACB is there to support guideline adherence with preapprovals and annotated feedback, so there's no guesswork and no gray areas.

At-a-glance metrics

Your brand compliance services are managed in ACB's CRP. Our one-stop online technology makes it easy for your channel partners to submit ads for preapproval online—and easy for you to see key metrics all in one place.

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