September 2017
The ACB Memphis Office is Expanding!

Effective October 2, 2017, ACB Memphis will be settling into its new, larger office space, only a few miles from the current location.

With the growth of ACB's services and new clients joining our team, the Memphis facility outgrew its space.  This new facility is approximately 50% larger than the current location and will accommodate the growing customer base.

"We are excited about the ACB Memphis office expansion. The additional space will allow us to increase staff to support our expanding client base.  It provides ACB Team Members an improved work environment including more meeting areas/rooms, workspace, amenities and parking.  We look forward to hosting our clients in our new Memphis facility later this year." - Michael Tumminello, Chief Operating Officer, ACB

Effective October 2, 2017, The Advertising Checking Bureau, Inc.'s Memphis office will be located at:

5775 Summer Trees Drive, Memphis TN 38134

Good news- the general phone and fax numbers remain the same:

(Phone) 901-346-9941   (Fax) 901-346-8812

 

 

 

 

May 2017
Protecting Co-op Advertising in Digital Media

The challenge major marketers face protecting their brand from digital ad placement near objectionable content is trending across numerous news articles in the NY Times, Wall Street Journal and Advertising Age.  Programmatic ads with their algorithmic purchasing have recently come under fire, as have ads on YouTube and other Google properties that appear next to offensive material such as sensitive social issues including hate speech, military and international conflict and profanity.

As Google and other ad providers outline steps to stop ads from appearing near derogatory content, it becomes even more important for manufacturers to know where the Co-op advertising dollars they offer their retailers are being spent, and influence them accordingly.

Manufacturers' Co-op programs are not powerless in giving their brand more control over when and where their ads appear.  As Google and other providers review their advertising policies, manufacturers with Co-op program guidelines should do the same.  Although it's the retailers and independent dealers that decide the best advertising medium to run their local ads, they must also comply with the manufacturer's Co-op guidelines and requirements.

To help accomplish this, non savory media can be blacklisted and Google AdWords has category exclusion options in place to assist the advertiser in filtering types of sites, mobile apps and video that customers don't visit, types of sites that don't perform well for the intended audience and types that aren't appropriate for the brand.

As the advertising industry's checks and balances have fallen behind the technology that drives it, you can rely on ACB to help your Co-op program gain digital compliance for your brand.  For more information, please contact us.

 

 

February 2017
Advertising Checking Bureau Celebrates 100 Years

March 5, 2017 will mark The Advertising Checking Bureau, Inc.'s 100th Anniversary, crossing another milestone in the company's history.

The dream and vision of Walter B. Katzenberger had nearly 100 years ago, thrives today at ACB.  "We may be a 100-year-old company, but our mindset and service offerings are vibrant and enduring as we embark on our next 100 years." Brian McShane, President, Advertising Checking Bureau

ACB accomplished a lot in the past hundred years. Find out more about where we came from and where we are headed.

To read the complete article on PRWeb, please click here.

THE ADVERTISING CHECKING BUREAU, INC.   |   NEW YORK • MEMPHIS • TEMPE   |   CONTACT US: 1.800.ACB.COOP   |   SALES@ACBCOOP.COM