May 2017
Protecting Co-op Advertising in Digital Media

The challenge major marketers face protecting their brand from digital ad placement near objectionable content is trending across numerous news articles in the NY Times, Wall Street Journal and Advertising Age.  Programmatic ads with their algorithmic purchasing have recently come under fire, as have ads on YouTube and other Google properties that appear next to offensive material such as sensitive social issues including hate speech, military and international conflict and profanity.

As Google and other ad providers outline steps to stop ads from appearing near derogatory content, it becomes even more important for manufacturers to know where the Co-op advertising dollars they offer their retailers are being spent, and influence them accordingly.

Manufacturers' Co-op programs are not powerless in giving their brand more control over when and where their ads appear.  As Google and other providers review their advertising policies, manufacturers with Co-op program guidelines should do the same.  Although it's the retailers and independent dealers that decide the best advertising medium to run their local ads, they must also comply with the manufacturer's Co-op guidelines and requirements.

To help accomplish this, non savory media can be blacklisted and Google AdWords has category exclusion options in place to assist the advertiser in filtering types of sites, mobile apps and video that customers don't visit, types of sites that don't perform well for the intended audience and types that aren't appropriate for the brand.

As the advertising industry's checks and balances have fallen behind the technology that drives it, you can rely on ACB to help your Co-op program gain digital compliance for your brand.  For more information, please contact us.



February 2017
Advertising Checking Bureau Celebrates 100 Years

March 5, 2017 will mark The Advertising Checking Bureau, Inc.'s 100th Anniversary, crossing another milestone in the company's history.

The dream and vision of Walter B. Katzenberger had nearly 100 years ago, thrives today at ACB.  "We may be a 100-year-old company, but our mindset and service offerings are vibrant and enduring as we embark on our next 100 years." Brian McShane, President, Advertising Checking Bureau

ACB accomplished a lot in the past hundred years. Find out more about where we came from and where we are headed.

To read the complete article on PRWeb, please click here.

August 2016
Advertising Checking Bureau Plans its Centennial Celebration

A milestone is fast approaching for The Advertising Checking Bureau (ACB), with planning underway for celebrating the company's 100th anniversary on March 5, 2017.  

Since its founding in 1917, ACB has developed and maintained unique services and systems that effectively support the Co-op Advertising, Trade Promotion Marketing, Newspaper and Sales Incentive Industries.

The celebration will not only focus on ACB's long standing status as an industry leader, but will also acknowledge employees' talents and dedication to ACB's success over the past century.  The festivities will concentrate on the company's rich history in the advertising and media communities with a look towards the future and the next hundred years.

"We are proud to join the ranks of the elite companies that have been in business for one hundred years.  Our ability to thrive in our challenging and changing marketing services segment is a reflection of the expertise and resilience of our employees.  We are fortunate to have the depth of talent that infuses our operations and client services with the technology, versatility and energy to drive us into our next century.  We've accomplished a lot in the last hundred years. It is worthy of great celebration." - Brian McShane, President, Advertising Checking Bureau

To read the complete article, click here.