Targeting Co-op Advertising in the Digital World with Influencer Marketing

With the ever growing and ever-changing world of social media, marketers are looking for ways to reach their target audience and Influencer Marketing is just one of these many new ways.

Influencer Marketing is a powerful source for marketers to advertise their brand(s) and product(s) directly to their target audience through well recognized social media platforms like Instagram, Facebook, Twitter, Pinterest, etc.

Brands and marketers turn to Influencers to increase brand awareness, drive engagement and reach targeted and new audiences. Influencers spend time developing and creating their own content, building their own brand that earns them credibility with their audience and followers.

Influencer Marketing provides a cost efficient and cost-effective means of advertising and provides increased brand/product awareness through social media interactions. In a recent study, 93% of marketers surveyed use Influencer marketing (socialpubli.com) as part of their comprehensive marketing plan.

Micro - influencers and Nano influencers can be an excellent resource for brands and retailers and far more effective for targeting a defined niche audience. Using Co-op advertising dollars for Influencer Marketing can be a win-win for the brand and their reseller/retailer partnership by sharing in the Influencer cost and at the same time reaching and engaging potential customers.

The Advertising Checking Bureau, Inc. (ACB) has developed Co-op advertising guidelines and recommendations to allow the retailer/reseller to be reimbursed for Influencer participation within a Brand's Co-op Advertising or Trade Channel program. Influencer vetting considerations, content engagement and social media requirements, qualifying costs, as well as reimbursement and documentation recommendations should be measured when evaluating digital media, social media and Influencer marketing as part of a comprehensive Co-op advertising and marketing strategy.

ACB remains uniquely qualified to address the Marketing Services needs of brands, manufacturers, service providers and their advertising agencies. For more information on ACB's Influencer Marketing Co-op Guidelines or to find out more about ACB services, contact us or call 1-800-ACB-COOP ( 1-800-222-2667).

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