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Leveraging our unparalleled knowledge of print
advertising, ACB has extended our ad tracking and compliance
audit to the Internet. Using the latest technology, ACB can
conduct broad or targeted campaigns to locate and evaluate
the advertising of your trade partners or competitors and
provide you with the types of reporting you need to ensure
that your ad dollars are working.
ACB can review retailer, manufacturer and
3rd party sites, including unique URL pages or an entire site.
ACB’s audits can answer (but are not limited to) the
following types of questions.
Banner Ads - Including Rotations
- Does my ad appear on the page as
contracted?
- Does it rotate or is it exclusive?
- How often does it appear?
- Are there competitive products in the space?
Product/Specifications Pages
- Are the proper specifications being
listed?
- Does other branding and messaging
obscure ours?
- How does our competition’s ad look?
Branding and Messaging
- Are logos appearing as required?
(size, color)
- Are our trademarks being properly
used?
- Do any third party logos appear?
Minimum Advertised Price (MAP)
- Does the price advertised violate
guidelines?
- How does our price compare to the competitions?
Ad Destination Pages (ADP)
- Does the banner ad, logo, etc., hyperlink work, and does
it send the user to the proper page?
Taglines
- Are our required taglines present and according to guidelines?
Most
importantly, because Internet advertising can change so quickly, all ads can be
captured as presented and archived onto ACB’s
exclusive database, creating a permanent record of how the page existed the
day it was reviewed. Ads not in compliance can
trigger e-mails to responsible individuals for immediate follow
up. In addition to the image, the data elements in the ad
are available for reporting through standardized reports or
a dynamic query builder.
If you already have a User ID and Password
for the demo, simply press this button for the demo site.
If you need to arrange a demo, please contact ACB sales at
sales@acbcoop.com
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