Social Media advertising, as with other online advertising activities, has been reimbursed as an eligible Co-op or Trade promotion activity only on an extremely limited and exclusively prior approved basis.  Social media advertising continues to be at the center of emerging advertising trends with its ad spending predicted to increase from $2.1 billion in 2010 to $8.3 billion by 2015 (BIA/Kelsey via Direct Marketing News).  Now may be a good time to determine if and how social media advertising can be integrated into your Co-op plans.

ACB Can Help...

Phase 2 of ACB's Online Co-op Advertising Guidelines study included ACB conducting a comprehensive analysis of social media advertising to determine how it can be incorporated into a manufacturer’s Co-op program and marketing strategy. As a result, we’ve compiled Social Media Co-op Advertising Guidelines and Documentation recommendations that include ad requirements, qualifying and non-qualifying costs and documentation guidelines. 

ACB's Social Media Co-op Advertising Guidelines can assist you and your retailers in capitalizing on this exciting emerging media.  If you would like a complete copy, please click here.