Combine marketing creativity with business strategy.

With our powerful marketing and creative arm, we can assist you in the development of a Trade Promotion program that is designed to be both comprehensive in scope and clearly communicated. ACB can design, produce and distribute customized Trade Promotion and Co-op programs that effectively support your marketing goals and corporate branding objectives. Our depth of trade promotion knowledge coupled with your product/category expertise results in best practices and programs strongly supported by your sales team and channel partners. A clear definition of program elements including: eligible media and products, accrual calculations, claim submittal procedures and prior approval requirements results in a program that is clear and concise.

Program guidelines can be supplemented by the development of collateral materials, including recommended ad samples, claim forms and prior approval documents. ACB’s Trade Promotion web-based inquiry systems allow access to your guidelines and collateral materials via the Internet. Your sales force and retailers can easily view and/or download current forms and program materials.