As more consumers acquire or transition to smartphones and tablets, the number of local searches on mobile devices continues to grow.

The "2013 Local Search Usage Study" conducted by comScore on behalf of 15miles and Neustar Localeze, asked mobile phone and tablet users about their search activity.

The Interactive Advertising Bureau (IAB) and the Local Search Association (LSA) released a comprehensive whitepaper entitled "Co-Op Advertising: Digital's Lost Opportunity?"  The study looks at digital advertising and discusses the value, opportunities, and challenges relative to the Co-op arena.  The study cites ACB's "Online Co-op Advertising Study" showing less than 33% of manufacturers offer internet eligibility in their Co-op programs.  ACB's Co-op documentation requirements for paid search are also cited as an important area for online advertising to succeed in the Co-op world.

Borrell Associates recently conducted a survey of SMBs (Small and Medium Business) and found that online advertising for these businesses could account for as much as 9% of $22.4 billion offered in Co-op advertising allowances. (Borrell Associates, May 2012)